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NYT and Microsoft nominated for The Stage Awards

Posted 05 Dec 2025

We’re pleased to have been shortlisted for the Innovation Award at this year’s Stage Awards for our free national Digital Accelerator programme.

The Stage said:

'NYT, in partnership with Microsoft, has launched the UK’s first creative education programme in theatre dedicated to the responsible use of AI. The initiative aims to equip the next generation of theatremakers with the critical skills and ethical understanding needed to navigate an industry that will be transformed by new technologies.

The Digital Accelerator programme, designed in accordance with Microsoft’s responsible AI principles, has empowered thousands of young creatives to explore how AI can enhance imagination, not replace it. Through free workshops led by creative technologists, motion capture performers, film, TV and theatre actors and directors and video and sound specialists, participants have experimented with AI in storytelling, design and performance – while prioritising human creativity.

For example, NYT demonstrated how performers and playwrights could create live scripts from real-time audience suggestions – inventing new forms of interactive theatre that combine technology and performance.

Young people were encouraged to question how data is sourced, who benefits from technological advances and how to reduce the environmental impact of digital creativity.'

Read more in The Stage

Thanks to our partners and supporters at Microsoft, all the freelance creatives who delivered this innovative work and the talented young creatives who took part, exploring the future of live storytelling with curiosity and invention